The management of various multimedia assets, such as photos, videos, audio files, and other rich media content, within a cloud computing environment is referred to as managing multimedia resources in the cloud. To suit the needs of applications and users, this entails the effective storage, retrieval, processing, and distribution of multimedia resources. Given the significance of work planning and managing resources in the cloud computing environment, we present a unique hybrid algorithm in this research. Many cloud-based computing systems have made extensive use of traditional scheduling techniques like ant colony optimization (ACO), first come first serve, etc. The cloud gets client tasks at a high rate, so it is important to handle resource allocation for these tasks carefully. Using the improved pelican optimization algorithm, we efficiently distribute the tasks to the virtual machines in this proposed work. The proposed hybrid algorithm (Improved POA + Improved GJO) is then used to distribute and manage the resources (Memory and CPU) as needed by the tasks. According to experimental findings, the accuracy of the proposed technique increases by 1.12%, 2.11%, and 14.2%, respectively. It shows that the proposed method has good accuracy compared with the existing HUNTER, FT-ERM, and RU-VMM approaches.