Perforated conical rings greatly enhance heat transfer by causing flow disruption and increasing fluid mixing. With minimal impact on friction loss, it improves heat transfer by breaking the thermal boundary layer. In this work, entropy generation, overall performance of cylindrical pipe heat exchanger equipped with perforated conical rings are numerically calculated. Shape of the holes is oval and the number of hole are 4. Ternary hybrid nanofluid is the working fluid (coolant). The combination of graphene, Cu and Al2O3 nanomaterials are considered with water as a base fluid. A particular range of Reynolds number is taken into account (5000 − 9000). 50% increase in Nusselt number is noted for using higher volume fraction (0.5%) of ternary hybrid nanofluid. Thermal performance of heat exchanger is increased more than 50%. Entropy generation is higher by using the perforated conical rings. Thermal- hydraulic performance evaluation criteria (THPEC), i.e. ration between Nusselt number and friction factor decreases with increasing Reynolds number which is a promising result. The differences in THPEC of cylindrical tube with and without perforated conical ring (PCR) are highlighted.